Since pre-Roman times Gwynedd has been a focal point of creative activity. Both Wales’ bardic and story-telling traditions are well and truly rooted in the county with the area’s outstanding upland and coastal scenery providing inspiration for works of art of international renown. To this day Gwynedd remains a hive of broad artistic pursuits of the highest possible standard, as is reflected in the county’s numerous galleries and other exhibition venues.

The mission of Discover Gwynedd is to encourage local people to be proud of, care for and protect their culture and landscape. This can be done through supporting local craftsmen and artisans, who through their art continue to show that this region is unique and special. Gwynedd is home to a true treasure trove of inspirational talent which is enjoyed by the local population and visitors alike. This contemporary creative talent continues, like artisans of old, to be inspired by the county's mountains and coastal scenery.